- 22 IMMUTABLE LAWS OF MARKETING AUDIO BOOK HOW TO
- 22 IMMUTABLE LAWS OF MARKETING AUDIO BOOK PROFESSIONAL
Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
22 IMMUTABLE LAWS OF MARKETING AUDIO BOOK HOW TO
How to own a word in the mind of the consumer. The authors have distilled their 40-plus years of marketing expertise to provide the key to todays competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.Why giving your brand the right name is perhaps more important than the brand itself.Why good old-fashioned publicity may be the missing link in the brand-building process.How to define your category.even if you're not first to market.However, to get the most out of their later works (and, as well as this book, I highly recommend 'The 22 Immutable Laws of BRANDING' by Ries and his wife), it is best to read them in the sequence in which they were written. The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout 22 Laws of Marketing 10/31/02 12:23 PM. Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging. Trout and Ries are two of the most far-thinking individuals extant in the world of marketing. Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the.Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of best-selling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.
22 IMMUTABLE LAWS OF MARKETING AUDIO BOOK PROFESSIONAL
Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. The advice in The 22 Immutable Laws of Marketing is simple and straightforward: be first in the customers mind. Ries and Trout are masters of finding patterns in promotion - what works, and what doesnt. Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. In The 22 Immutable Laws of Marketing, youll learn time-tested ways to make your offer stand out, even in the most competitive of markets. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.Branding. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding